About Me.
I’m Tamara —
A holistic strategist for purpose-led women — working at the intersection of brand development and personal development to help you build from the inside out.
At the heart of everything I do is connection — connecting women to their ideas, their environments and most importantly, to themselves.
Over the years I've worked with multiple purpose-led women founders — helping them build their brands from scratch or gain perspective on what they're already running, to find their way back to the vision behind their work.
In a world that makes it increasingly difficult to know what is real and what is performative, I work from the premise of looking inwards in order to create outwards — with an authenticity that is true to each woman I work with.
In alchemising brand and personal development, I hold space for the whole woman — not just the business she's building. Essentially, I see the business, or anything she creates, as an extension of her and her soul.
This is intimate, co-creative work. And it's some of the most meaningful work I've ever done.
Whether you're figuring out your next chapter, ready to bring a long-dreamt idea to life, or already running your own thing and craving perspective — I hold space where strategy meets soul.
What Other Sisters have Said
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What Other Sisters have Said
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What Other Sisters have Said
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What Other Sisters have Said
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What Other Sisters have Said ✳︎ What Other Sisters have Said ✳︎ What Other Sisters have Said ✳︎ What Other Sisters have Said ✳︎
My Story.
I grew up on the tiny island of Malta — a creative at heart with a fighter spirit and a deep curiosity towards something bigger than myself.
My teenage years were marked by debilitating anxiety — one that manifested in my body long before I had words for it, resulting in unexplained symptoms and continuous doctor's appointments. It was through mindfulness, yoga and meditation that I learned not just to manage it, but to befriend it. A quiet inner journey that has never left me — and one that would eventually shape everything about how I work.
At 18 I left to study Fashion Design in Leeds, where I became obsessed with building brands — entire worlds through a visual and strategic lens. A brutal internship in London sharpened my focus: I didn't want to build just any brand. I wanted to build brands that actually meant something. In 2013 I graduated with a sustainable fashion collection that felt like the first real expression of who I was.
After graduating I spent a bit less than a year travelling through Asia deepening my mindfulness and yoga practice and immersing myself in the world. I went on to complete a Masters in Sustainable Fashion in Berlin — a city I fell in love with and called home for six years. During that time I worked with sustainable brands, actively participated in the growing sustainable fashion scene and built a network of people I still call family.
Back in Malta, I took on the role of Country Coordinator for Fashion Revolution — leading a team to activate conversations that were novel to the island. Freelance opportunities began falling into my lap, and it felt like the universe knew that working for myself was always going to be my path. I helped founders build brands from the inside out — laying foundations, shaping strategy, creative directing — and I'll be forever grateful for those first clients who trusted me.